The internationally renowned burger giant faced a branding challenge: "How do we combine fast-food with tradition?" The answer: simplified design showcased on a traditional fast-food coffee cup. The resulting design was somewhere between Smokey Beef & High-Quality Coffee. In our role as master of ceremonies for this project, we were allowed to design the appropriate chalice.
Service: Concept, Packaging Design
Credits: Philipp Lackner for J. Hornig – Art Direction | Pitch