Burger King

The internationally renowned burger giant faced a branding challenge: "How do we combine fast-food with tradition?" The answer: simplified design showcased on a traditional fast-food coffee cup. The resulting design was somewhere between Smokey Beef & High-Quality Coffee. In our role as master of ceremonies for this project, we were allowed to design the appropriate chalice.

Service: Concept, Packaging Design

Credits: Philipp Lackner for J. Hornig – Art Direction | Pitch

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